The old adage- out of sight out of mind- certainly holds true for trash, most people just forget about what they've thrown away once it's dumped.
Spring 2009 took me to San Francisco California to shoot a documentary on a subject of growing social importance: GARBAGE, what we do with our trash is the theme of the documentary.

Francesco Barbieri isn't like most people, he didn't make the long trip out to Frisco to put a flower in his hair or visit the church of Jimmy Hendrix but rather to look at how trash is managed successfully.
San Francisco and other Bay Area cities have long since taken the "problem" of waste management and turned it into an industry of hope for a better future.

"Parma is Burning" is documentary about Francesco's quest to stop the building of a trash burning incinerator in Parma, Italy; his aim is to spread the gospel of zero waste and better living: More fun less stuff!
Together with sidekick Dr. Aju'ah Nkohkwo Francesco sets out to gather as much info on trash as possible, they come to San Francisco bearing gifts for Mayor Gavin Newsom hoping they can return to Parma with a letter of support from the charismatic politician. What will happen?